Mobile TV Middle East
Commercial deployment of Mobile TV around the world is now a reality. Trials have given way to live customer services and operators are developing their business models to turn the mobile TV hype into reality and an increasing source of revenue. In the Middle East, with successful commercial deployments demonstrating the popularity of Mobile TV in the region, more trials are in progress and interest in the service is increasing.
Operators must evaluate the technologies to determine the deployment of the highest quality, most cost-efficient network. Business models must be developed to ensure strong ROI for the service, and careful decisions must be made about content selection to ensure the market is stimulated to take-up the service.
A key event in Informa’s successful annual Mobile TV World Series, this event for the Middle East market draws on experience from Mobile TV experts globally with specific focus on regional challenges and opportunities.
Key Focus - A combination of keynotes, operator case studies and interactive panel discussion will focus on :
- Opportunities for Mobile TV in the Middle East and Africa
- The role and impact of each player in the Mobile TV value chain
- Roadmap to delivering a world-class Mobile TV experience
- Identifying and overcoming the challenges to a successful deployment
- Making the technology choice
- Deploying a hybrid terrestrial and satellite digitalbroadcasting platform
- Addressing the challenges facing handset manufacturers
- Identifying the customers and their behaviour
- Maximising revenues by capitalising on interactive services
- What role will advertising play in the delivery of mobile TV services?
- Regionally tailoring content to drive take-up
- Fulfilling the potential of Mobile TV with a secure content solution
